Carewale.com- A PPC Advertising Success Story

Carewale.com- A PPC Advertising Success Story

Launched in 2005, Carwale.com is one of leading automotive web portals in India at present. Owned by Automotive Exchange Pvt Ltd, it is backed by India’s leading early stage venture capital firm Seedfund, and top tier US venture fund Sierra Ventures. Its corporate offices are located in Delhi, Mumbai, Chennai and Bhopal.

Carwale.com allots 80% of its marketing budget to the online medium, a large portion of which goes to Google Adwords. In just five years after its launch it became the number one web portal in India for automobiles and since 2010 it maintains its position in the market. It sold around 15 lakh cars last year which amounts to 10 per cent of the total cars sold in the country. Moreover, 30,000 users make inquiries on the website per month, and a significant portion of this traffic converts into sales.
Objective
1 To offer well researched content to both car buyers and sellers in India to enable them to make informed choices
2 To connect users to leading car manufacturers like GM, Skoda, Mahindra, and so on.
3 Connect users to the leading insurance and finance companies.

Approach
1.Signed up with Google Adwords and ran various ad campaigns to attract more users.
2.Made use of conversion tracking to track ROI and make future predictions.
3.The Keyword Tool was also used extensively by the in-house team to check search traffic and cost estimates, before adding new keyword to their account.

Results
1) 20-35 percent new visitors per month
2) 30,000 users make inquiries on the website per month
Conversion rate went higher
Sold around 15 lakh cars last year which amounts to 10 per cent of the total cars sold in the country.
3) Helped in attracting the targeted audiences – the buyers and the sellers, manufactures and the dealers <h1>digital marketing in belgaum</h1><h1> online marketing in belgaum</h1><h2>social media marketing in belgaum</h2><h2>seo company in belgaum</h2><h3>email marketing in belgaum</h3><h3>Digital marketing course in belgaum</h3><h4>Search engine marketing course in belgaum</h4><h4>Digital marketing program in goa</h4><h5>Google certificate in digital marketing in belgaum</h5><h5>Online Digital marketing course in belgaum</h5><h6>search engine optimization in belgaum</h6><h6>web analytics in belgaum</h6>

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